From New York to Kolkata, 2024 was a wild ride. With an impressive new B Corp score and groundbreaking materials, this year has been defined by bold moves and lasting impact. We've expanded our influence by the social projects we support, we hit new milestones in our Second Changes sales, and made significant strides that have set the stage for 2025. We’re excited to share our 2024 Impact Report. And it’s not your typical read. No lengthy paragraphs. Just facts, numbers and real-world stories that give a clear picture of where we’ve made progress and where we’re still pushing for more.

Read the Full Impact Report

At O My Bag, sustainability isn’t just a side project. Our annual Impact Report is how we hold ourselves accountable, share our wins and challenges, and celebrate the progress we’ve made together. The highlights we’re most proud of? They come from the people behind the bags: from the artisans in Kolkata to the changemakers in our Amsterdam HQ.

We won’t spoil it all, but here’s a sneak peek what’s inside this year’s report:

• Our B Corp score jumped to 129.4 points, up from 94.1 in 2021. That puts us among the highest-performing brands in our industry. Proof that doing good can scale.
  
  
• 439 artisans that make our bags received the living wage premium. By covering a part of the gap towards the living wage, we push for fairer pay and show others it’s possible.
  
  
• By the end of 2024, 22,269 lives have been positively impacted in India through education, health, and skill development programs.
  
  
• We launched a trade-in platform that boosted Second Chances sales by 22.5%. Because sometimes, the most sustainable choice is simply letting a great bag shine again.
  
  
• As part of our commitment to sustainable innovation, we introduced MIRUM® to our collection—the world’s first 100% plant-based, plastic-free leather alternative. A perfect blend of style and sustainability, with no compromises.
  
  

Each of these moments is part of something bigger. Curious to learn more? You’ll find the numbers and stories behind them in the full report.

Explore the Full Report 

In 2025, we’re taking transparency to the next level with the launch of Digital Product Passports across our collections. With a simple scan of a QR code on your bag or accessory, you'll be able to explore the full story behind your product—where it was made, who made it, what it's made from, and even its CO₂ footprint. It’s all about giving you the facts, and helping you make conscious choices with confidence. This information will also be available directly on our product pages, because we believe great design deserves equally great transparency.

Beyond that? We're continuing to challenge the status quo—rethinking materials, championing fairness, and building partnerships that move the industry forward. More to come.

The bag you carry tells a bigger story, one of craftsmanship, empowerment, and change. Every purchase, recommendation, and shared story contributes to our collective effort to create a more sustainable and responsible fashion industry. This journey is as much yours as it is ours.

Got thoughts? We’d love to hear them.