California Privacy Notice

We are O My Bag. Respecting your privacy is fundamental to our values, and we are committed to transparency in our collection, use, and sharing of personal information. This California Privacy Notice explains what data we collect, how it’s used, and your rights as a California resident under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), collectively referred to here as "California Privacy Laws."

We may collect the following categories of personal information:

• Identifiers: Name, email address, mailing address, and phone number.
• Commercial Information: Purchase history, order details, and preferences.
• Internet or Other Electronic Network Activity: Browsing history, search history, interactions with our website, and information collected via cookies, pixel trackers, and other tracking technologies for analytics, functionality, and advertising.
• Geolocation Data: Physical location or movements.
• Inferences: Preferences or purchasing behavior based on other collected data.

We collect personal information directly from you when you:

• Create an account or make a purchase.
• Communicate with our customer service team.
• Use our website and services, including through cookies and similar technologies.

For more information on cookies, please see our Cookie Statement.

We use personal information for the following purposes:

• To process orders, fulfill services, and enhance your shopping experience.
• To communicate with you, including sending newsletters or promotional offers (with your consent).
• To comply with legal obligations and protect our rights.
• To improve website functionality, analyze site usage, and deliver relevant advertisements based on your interactions.

We do not sell your personal information. However, we may share information with:

• Service Providers: For processing payments, shipping, and marketing.
• Analytics and Advertising Partners: To understand and improve website performance, and to deliver relevant advertisements using cookies and similar tracking technologies. For a detailed list of cookies used, please refer to our Cookie Statement.
• Legal Obligations: We may disclose information if required by law.

As a California resident, you have specific rights under California Privacy Laws:

• Right to Know: Request details on the categories and specific personal information collected, including sources, purposes, and third parties with whom it was shared or sold, over the past 12 months.
• Right to Delete: Request deletion of your personal information, subject to exceptions.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Opt-Out: Choose not to have your personal data sold or shared (including for advertising purposes).
• Right to Limit Sensitive Data Use: Request limitations on the use of your sensitive data.
• Right to Non-Discrimination: We will not discriminate against you for exercising your rights under California Privacy Laws.

To exercise these rights, contact us using the information below or use the designated request forms on our website.

You can manage your cookie preferences or withdraw consent at any time. For a straightforward guide on adjusting cookie consent and retrieving your consent ID, please visit our Cookie Statement or adjust your browser settings.

We retain your personal data only as long as necessary to fulfill the purposes described here or as legally required. Generally, personal data collected will be retained for 12 months unless a different period is specified.

We take appropriate security measures, including SSL technology, to protect your data from unauthorized access and disclosure. Access to personal data is restricted to authorized personnel.

This Privacy Notice may be updated periodically. Significant changes will be posted on our website, and registered users will receive email notifications.

For questions about this Privacy Notice or to exercise your rights, please contact:

O My Bag B.V.
Ceintuurbaan 117-H,
1072 EZ Amsterdam, The Netherlands
customerservice@omybagamsterdam.com
+31 20 772 4464