Articles
We’re thrilled to announce our nomination for the DS Smith Sustainability Award at the Shopping Awards!
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At O My Bag, sustainability is the foundation of every step we take. We strive to set an industry example - a company that lives and breathes sustainability, not because it sounds great, but because it’s part of who we are. Each year as a company we evaluate our carbon footprint, but we recognize as individuals we also create an impact on the environment. In an effort to prioritize individual emissions outside the workplace, we have introduced Sustainable Travel Benefits for the O My Bag team.
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At O My Bag, our core values are reflected in every choice we make as a company. Creating fair job opportunities for both men and women, and facilitating new skills is an important part of this. That is why we’re excited to announce our Equal Opportunities partnership with Swayam and our producer Springfield.
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Discover the standout moments that made 2023 a year to remember! From global travels to heartwarming connections, Paulien spills the beans on the highlights that shaped our journey and gives you a sneak peek into the exciting road ahead in 2024. Be inspired by the full Q&A!
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O My Bag is proud to announce our new partnership with the Kolkata based NGO Future Hope. It is Future Hope’s mission to break the cycle of poverty for street children in Kolkata, by offering them safe housing, accredited education and sports.
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Read all about our Second Chances program and what we are doing to get one step closer to a circular fashion future. Get a deeper understanding of our process of finding new homes for your pre-loved bags, avoiding wastage and repairing your bags to ensure all O My Bags are enjoyed for years to come.
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From heartwarming encounters to eye-opening experiences, our trip to Kolkata was truly unforgettable. Visiting our producers, witnessing the production process firsthand, and fully connecting with our story in India made such a lasting impact on us, and now we want to share it with you. Join us on this journey and be a part of something extraordinary.
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O My Bag's 2022 Sustainability Report— a year of growth and responsibility. Explore our ethical fashion story, where we confront challenges, celebrate milestones, and fuel positive shifts in the industry.
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A Q&A with the O My Bag Moms about their favourite bags, favourite parenting tips and favourite things to do with their kids.
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Who doesn’t love the sound of a good ol’ revolution? We certainly do when it comes to fashion! The Fashion Revolution is not just a movement but also a call to action for consumers, retailers, and all fashion companies. It's about making positive changes in the fashion industry and raising awareness of the importance of an ethical and transparent supply chain. This year's theme, Manifesto for a Fashion Revolution, reaffirms the vision for an eco-conscious, people-first global fashion industry.​
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OMB celebrates International Women’s Day by advocating for greater transparency and accountability in the fashion industry. As a first step, we’re committed to empowering women at every stage in our own supply chain. And this time around, we’d like to share with you how our Woven Leather is impacting women in India.

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Discover O My Bag's journey during 2022. Amid COVID-19, we expanded our team, bolstered personal development, and relocated to a new HQ in Amsterdam. Our sustainability focus led to CO2 reduction and advancements in our Indian factories, and we dedicated €37,000 to Giving Back projects.
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Since 2021, we have sourced the recycled and organic cotton fabric for our signature striped lining from Dibella India. Since this lining is inside every O My Bag, we can safely say that cotton is our second most important material. Together with Dibella’s staff we visited all production steps of our cotton in the South of India, following the whole way from field to fabric.
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It's that beautiful time of the year when we celebrate Pride, the LGBTQIA+ community, and ourselves. But sometimes, amongst confetti and rainbow flags, we forget what’s really important about this month. Learn through this blog how we, at O My Bag, celebrate Pride by giving to the Indian LGBTQ+ community.
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Every year we publish a sustainability report based on the year prior. This year we chose to release our Sustainability Report during Fashion Revolution Week, as this is a time to highlight the challenges in the sustainable fashion industry. We are proud to share our wins and hurdles to everyone interested in our journey.
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Every year, we offset 100% of our emissions. But as the climate crisis continues to grow upon us, offsetting alone is not enough anymore. Like every other company, we need to focus on decreasing our footprint internally. This is why we believe carbon insetting is the way forward.
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O My Bag launched our very first Uppeal™ collection in October 2021, (formerly known as AppleSkin™) which was an exciting journey that required working closely with our production partner Maybel Synthetic. Due to COVID restrictions we were unable to visit the factory in person, but recently we were able to make our first visit, where we got to meet the team and get a behind-the-scenes look at the process.
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"New Year, New You" - is often used to jumpstart motivational as we head into a new year and a fresh start, however we will be the first to admit we've set some pretty unrealistic goals our time. To encourage a more healthy way of thinking, we interviewed Yogi and self-love advocate Roos Kocken and discussed how to fall in love with yourself and your body.
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O My Boss Paulien Wesselink reflects on the big wins from past year including celebrating O My Bags 10th anniversary to becoming a B corp, and much more!

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Hooray! Here's our 2020 Sustainability Report. It aims at providing more detailed insights into our impact as a company and reflects on our business practices, as well as our social and sustainable achievements.
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To celebrate our 10 year anniversary we reached out to get to know some of our international fans, meet Courtney from Brooklyn, New York and Kyoko from Toyko, Japan. Find out why they choose O My Bag and more...
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We sat down with our Production Manager Jessica, and asked all your burning questions relating to our production process, from how COVID has impacted the process to her personal relationship with our suppliers in India.
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Here we are, eleven collections later, and many more to come, but you never forget your first time. We look over O My Bag's 'firsts' over the past 10 years. From Paulien’s very first trip to India, to opening our first store and now, celebrating our 10 year anniversary.

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At O My Bag we will continue to innovate. From our material choice, to our sustainability goals, we’re always looking for the opportunity to go one step further. Most recently, to accommodate our customers who prefer animal-free products, we've been on the lookout for a durable, low-impact leather alternative and we finally found it in - Uppeal™! - a vegan leather alternative made from residual apple waste.

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