THE STORY BEHIND THE STRAP
In 2022, we launched our inaugural Rainbow Webbing Strap for Pride Month. This strap directly supported the LGBTQIA+ community, with 100% of revenue dedicated to building a community centre in New Delhi, India, in partnership with the Naz Foundation. Our goal was to provide support for marginalized communities and create a lasting, positive impact for years to come.
PARTNERSHIP WITH THE NAZ FOUNDATION
Naz is a nonprofit organization that works to advance the health and rights of marginalized communities, with a strong focus on LGBTQIA+ individuals. Since day one, we’ve believed in doing business differently - not just through ethical production, but by giving back to the communities we work with.
The Naz foundation began work addressing HIV/AIDS and sexuality and has since grown into a vital support system for LGBTQIA+ individuals in India. Their mission is “to create a just and equitable society by transforming individuals from socially and economically excluded communities into agents of change.” The word naz itself means “pride” in Urdu - a perfect match for this project.
THE IMPACT SO FAR
In 2022 our goal was to build a community centre for the, and in December 2023 the Naz LGBTQIA+ Community Centre officially opened its doors.This centre is the first of its kind in New Delhi, offering a safe and affirming space where people can access support, build connections, and feel seen.
The new community centre offers a wide range of services, including:
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Mental health support and group counseling
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Career training and professional development
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STD testing and medical referrals
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A cozy library and reading area
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A welcoming environment for people to connect, heal, and grow
“Many companies paint themselves with rainbow colors in June but show their true colors when you peel back the first layer. Not O My Bag - their wonderful staff came to us with a genuine heart and a desire to improve the lives of India’s beautiful LGBTQ+ people. We are pleased to say that O My Bag has Pride running through and through.” — Will Adam, Communications Specialist, Naz Foundation
Thanks to you - our O My Bag community - the center has already made a meaningful difference in the lives of many. Whether you purchased a Rainbow Webbing Strap, shared our story, or simply believed in what we set out to do, your support helped bring this project to life.
As of 2024, here’s what your impact has made possible so far:
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Mental health therapy for over 300 individuals
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On-site healthcare for 365 patients
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495 personal counseling sessions
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Legal support for more than 200 people
These numbers reflect more than services - they represent care, connection, and a community made stronger because of you.
PRIDE BEYOND THE MONTH
We believe Pride shouldn’t be a one-month campaign. That’s why our partnership with Naz Foundation is an ongoing one. The Rainbow Strap is available year-round (while stock lasts), and our support for LGBTQIA+ communities is ongoing in India and at home. What started as a single product has grown into something so much bigger - a project rooted in connection, community, and care. We’re beyond proud of what we’ve built with the Naz Foundation and even more excited for what’s to come.
Love,
