Articles

2024 was a year of bold steps for O My Bag, with a rtarget-smashing B Corp score, sustainable innovations like MIRUM®, and greater social impact. Our 2024 Impact Report shares real numbers, inspiring stories, and a clear look at how we're shaping a more conscious fashion future.

Big news for our O My Bag family—our Georgia Uppeal Bag just made a stunning U.S. debut on The Drew Barrymore Show the #1 daytime talk show in the USA! Featured as one of Danny Seo’s favorite sustainable wellness must-haves, our chic and sustainable bag stole the spotlight. Drew loved it so much that she immediately put it on and started modelling it on set, showing off its effortless style and timeless appeal. Now that’s a fashion moment we’ll never forget!  View the feature here. This incredible feature is more than just a TV moment—it’s a game-changer for ethical fashion,...

This February, I had the opportunity to visit our partners in India for the first time, together with Roberta, our Product Development Specialist. It was an eye-opening experience to step away from my desk in Amsterdam and witness the difference we’re making through our social impact projects and to see the heart of our production in Kolkata. At O My Bag, our mission is about much more than crafting beautiful bags—we’re committed to creating lasting change. During our visit, we saw how our partnerships empower women, improve working conditions, and support the education of children. In this blog, I share...

Reflecting on O My Bag’s 2024 journey—global fairs, collaborations, and exciting plans for 2025!

We're excited to announce our latest collaboration with German sustainable clothing brand, LANIUS. We created an exclusive capsule collection with leather accessories in a beautiful Dark Olive color, perfect for the Fall season!

After extensive testing and experimenting behind the scenes, we’re delighted to add MIRUM® to our collection—the first plant-based leather alternative made from 100% natural materials.

Born from a shared love for bags and a passion for sustainability, actress and writer Sanne Vogel and O My Bag designed the the Sanne Belt Bag.

Drumroll please…. Our 2023 Sustainability Report is here. Committed to our (self-appointed) front-runner spot, each year at O My Bag we publish a Sustainability Report, celebrating our social and environmental achievements with maximum transparency. Navigating the ever-changing fashion industry can be a challenge, but it’s one we will always jump into head first.

We’re thrilled to announce our nomination for the DS Smith Sustainability Award at the Shopping Awards!

At O My Bag, sustainability is the foundation of every step we take. We strive to set an industry example - a company that lives and breathes sustainability, not because it sounds great, but because it’s part of who we are. Each year as a company we evaluate our carbon footprint, but we recognize as individuals we also create an impact on the environment. In an effort to prioritize individual emissions outside the workplace, we have introduced Sustainable Travel Benefits for the O My Bag team.

At O My Bag, our core values are reflected in every choice we make as a company. Creating fair job opportunities for both men and women, and facilitating new skills is an important part of this. That is why we’re excited to announce our Equal Opportunities partnership with Swayam and our producer Springfield.

Discover the standout moments that made 2023 a year to remember! From global travels to heartwarming connections, Paulien spills the beans on the highlights that shaped our journey and gives you a sneak peek into the exciting road ahead in 2024. Be inspired by the full Q&A!

O My Bag is proud to announce our new partnership with the Kolkata based NGO Future Hope. It is Future Hope’s mission to break the cycle of poverty for street children in Kolkata, by offering them safe housing, accredited education and sports.

Read all about our Second Chances program and what we are doing to get one step closer to a circular fashion future. Get a deeper understanding of our process of finding new homes for your pre-loved bags, avoiding wastage and repairing your bags to ensure all O My Bags are enjoyed for years to come.

From heartwarming encounters to eye-opening experiences, our trip to Kolkata was truly unforgettable. Visiting our producers, witnessing the production process firsthand, and fully connecting with our story in India made such a lasting impact on us, and now we want to share it with you. Join us on this journey and be a part of something extraordinary.

O My Bag's 2022 Sustainability Report— a year of growth and responsibility. Explore our ethical fashion story, where we confront challenges, celebrate milestones, and fuel positive shifts in the industry.

A Q&A with the O My Bag Moms about their favourite bags, favourite parenting tips and favourite things to do with their kids.

Who doesn’t love the sound of a good ol’ revolution? We certainly do when it comes to fashion! The Fashion Revolution is not just a movement but also a call to action for consumers, retailers, and all fashion companies. It's about making positive changes in the fashion industry and raising awareness of the importance of an ethical and transparent supply chain. This year's theme, Manifesto for a Fashion Revolution, reaffirms the vision for an eco-conscious, people-first global fashion industry.​

OMB celebrates International Women’s Day by advocating for greater transparency and accountability in the fashion industry. As a first step, we’re committed to empowering women at every stage in our own supply chain. And this time around, we’d like to share with you how our Woven Leather is impacting women in India.

Discover O My Bag's journey during 2022. Amid COVID-19, we expanded our team, bolstered personal development, and relocated to a new HQ in Amsterdam. Our sustainability focus led to CO2 reduction and advancements in our Indian factories, and we dedicated €37,000 to Giving Back projects.

Since 2021, we have sourced the recycled and organic cotton fabric for our signature striped lining from Dibella India. Since this lining is inside every O My Bag, we can safely say that cotton is our second most important material. Together with Dibella’s staff we visited all production steps of our cotton in the South of India, following the whole way from field to fabric.

It's that beautiful time of the year when we celebrate Pride, the LGBTQIA+ community, and ourselves. But sometimes, amongst confetti and rainbow flags, we forget what’s really important about this month. Learn through this blog how we, at O My Bag, celebrate Pride by giving back to the Indian LGBTQIA+ community.

Every year we publish a sustainability report based on the year prior. This year we chose to release our Sustainability Report during Fashion Revolution Week, as this is a time to highlight the challenges in the sustainable fashion industry. We are proud to share our wins and hurdles to everyone interested in our journey.

Every year, we offset 100% of our emissions. But as the climate crisis continues to grow upon us, offsetting alone is not enough anymore. Like every other company, we need to focus on decreasing our footprint internally. This is why we believe carbon insetting is the way forward.