O My Bag takes center stage on The Drew Barrymore Show

Big news for our O My Bag family—our Georgia Uppeal™ Bag just made a stunning U.S. debut on The Drew Barrymore Show the #1 daytime talk show in the USA! Featured as one of Danny Seo’s favorite sustainable wellness must-haves, our chic and sustainable bag stole the spotlight. Drew loved it so much that she immediately put it on and started modelling it on set, showing off its effortless style and timeless appeal. Now that’s a fashion moment we’ll never forget! 

This incredible feature is more than just a TV moment—it’s a game-changer for ethical fashion, proving that sustainability and style go hand in hand.

View the feature here.

When sustainability expert Danny Seo joined Drew Barrymore and Ross Mathews to showcase his must-have sustainable products, our Georgia Uppeal™ Bag was front and center. Their reaction? “So chic! I can’t believe it’s made from apple waste!”—exactly the kind of buzz that makes us proud to be leading the sustainable fashion movement.

Danny handpicked the Georgia Uppeal™ Bag not just for its stunning design, but also for its functionality and planet-friendly materials. Crafted from Uppeal™, an innovative apple waste-based alternative to leather, this bag perfectly embodies the future of sustainable fashion. Since introducing Uppeal™ to our collection in 2019, it has remained a beloved vegan alternative, offering the same luxurious look and feel as traditional leather—without the environmental impact. We’re proud to push boundaries in material innovation as part of our mission to change the world, one bag at a time.

Whether you’re running errands, heading to brunch, or planning a weekend city escape, this tote is designed to be eternally useful. With its clean, understated Dutch design, it’s a staple for any conscious fashionista who values timeless style and ethical craftsmanship.

At O My Bag, we believe that every purchase is a chance to make a difference. This moment on The Drew Barrymore Show is a huge step in spreading our mission: changing the world one bag at a time. Check our new collection. 

With over 2.5 million viewers tuning in daily this exposure helps us connect with more people who, like us, believe in fashion that does good.

And we’re not stopping there! We’re also making waves in print in the USA—our story will be featured in the June issue of Naturally, Danny, an eco-conscious lifestyle magazine with 3.2 million readers.

This isn’t just about a single moment in the spotlight. It’s about shifting the conversation around fashion, sustainability, and what it means to be a conscious consumer. It’s about proving that ethical, responsibly made fashion can be luxurious, stylish, and totally Instagram-worthy. Just ask Drew.

We’re excited to share this milestone with you—our amazing community that makes everything we do possible. Stay tuned for more exciting updates, and if you haven’t yet, check out the Georgia Uppeal™ Bag for yourself. Who knows? It might just be your new favorite must-have.

Tag us @omybagamsterdam and show us how you style yours!

Shop the Georgia tote bag here 

Check our new collection