Plants. not Plastic

Guided by our bold mission, we are continuously researching innovative materials for our bags. Behind the scenes, we’ve been testing additional materials that support our sustainable mission. We’re excited to add MIRUM® to our vegan collection, the first plant-based leather alternative made from 100% natural materials.

Redefining Vegan Leather

MIRUM® is the world’s first plastic-free alternative to leather. While plenty of vegan leather alternatives are on the market, many of these options still rely on petroleum-based materials (PU) and processes with significant environmental impacts. Mirum®, on the other hand, is made from renewable resources. It is made of responsibly sourced natural rubber, plant-based oil, natural pigments, and minerals.

Ditching the dirty.

Mirum® is 100% plant-based

X less carbon footprint than synthetic leather-like materials

How Mirum® is Made

Natural Ingredients: Mirum® is made exclusively from natural materials. There are no plastics, synthetic dyes, or harmful fillers involved.
Mixing: The carefully selected ingredients are combined to create a uniform mixture of natural pigments, fillers, oils, and waxes.
Sheeting: The mixed material is rolled out into sheets and cut to the desired size.
Bonding: The Mirum® sheets are placed on an organic cotton canvas and pressed together. This process allows the Mirum® to bond with the canvas without the need for adhesives.
Texturing and Coloring: The material is embossed with a grain texture to mimic the appearance of leather. The colors are derived from plant and mineral pigments, ensuring a natural and toxin-free finish.

Performance and Durability

Mirum® is designed to look and feel like real leather. Its material performance matches or is better than that of many synthetic alternatives. Its flexibility provides a luxurious feel similar to real leather. It is reinforced with GOTS-certified cotton canvas, giving it strength and durability. It’s also water—and stain-resistant and requires no special care, making it easy to use.

Building a Better Future

Mirum® is a game-changer for sustainable fashion. This innovative material helps us make a real difference. It also reflects our mission to change the world, one bag at a time.

Why is MIRUM® so innovative?

MIRUM® is the only plastic-free leather alternative on the market.

MIRUM® is made with a circular model in mind. The materials come from nature and can return to the earth.

The factory uses no water in the production process.

MIRUM® is durable and water and stain-resistant. It requires no special care.

MIRUM® has an impressively low environmental footprint, 10X less than vegan alternatives and traditional leathers.

Our FW24 Collection is now live, featuring our Milo in Mirum®. Make sure you subscribe to our newsletter and follow us on Instagram to stay up to date.

Shop FW24 collection