Plants. Not Plastic

After extensive testing and experimenting behind the scenes, we’re delighted to add MIRUM® to our collection—the first plant-based leather alternative made from 100% natural materials.
by Paulien Wesselink on Aug 22, 2024

Redefining Vegan Leather

MIRUM® is the world’s first plastic-free alternative to leather. While plenty of vegan leather alternatives are on the market, many of these options still rely on petroleum-based materials (PU) and processes with significant environmental impacts. Mirum®, on the other hand, is made from renewable resources. It is made of responsibly sourced natural rubber, plant-based oil, natural pigments, and minerals.

Rubber and leaves mirum
Mirum rubber and leaf

Performance and Durability

Mirum® is designed to look and feel like real leather. Its material performance matches or is better than that of many synthetic alternatives. Its flexibility provides a luxurious feel similar to real leather. It is reinforced with GOTS-certified cotton canvas, giving it strength and durability. It’s also water—and stain-resistant and requires no special care, making it easy to use.

Why is MIRUM® so innovative?

  • MIRUM® is the only plastic-free leather alternative on the market

  • MIRUM® is made with a circular model in mind. The materials come from nature and can return to the earth.

  • The factory uses no water in the production process

  • MIRUM® is durable and water and stain-resistant. It requires no special care.

  • MIRUM® has an impressively low environmental footprint, 10X less than vegan alternatives and traditional leathers.

mirium colors
Mirum Colors

Building a Better Future

We're super excited to bring Mirum® into the collection. This innovative material helps us make a real difference plus it reflects our mission to make the world a better place, one bag at a time! 

Curious to learn more? Click here to discover how MIRUM® is made.

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Love,
Paulien