Plants. Not Plastic

After extensive testing and experimenting behind the scenes, we’re delighted to add MIRUM® to our collection—the first plant-based leather alternative made from 100% natural materials.

by Paulien Wesselink on Aug 22, 2024

Redefining Vegan Leather

MIRUM® is the world’s first plastic-free alternative to leather. While plenty of vegan leather alternatives are on the market, many of these options still rely on petroleum-based materials (PU) and processes with significant environmental impacts. Mirum®, on the other hand, is made from renewable resources. It is made of responsibly sourced natural rubber, plant-based oil, natural pigments, and minerals.

Performance and Durability

Mirum® is designed to look and feel like real leather. Its material performance matches or is better than that of many synthetic alternatives. Its flexibility provides a luxurious feel similar to real leather. It is reinforced with GOTS-certified cotton canvas, giving it strength and durability. It’s also water—and stain-resistant and requires no special care, making it easy to use.

Building a Better Future

Mirum® is a game-changer for sustainable fashion. This innovative material helps us make a real difference and aligns with our mission to change the world, one bag at a time.