I am currently writing this blog as I sit on a plane with my family, moving to a new country and excited for the adventures ahead –but before I reveal this location, let’s dive into 2024, the new year, and our next chapter.
Bags Packed, Bold Plans Ahead
Reflecting on O My Bag’s 2024 journey—global fairs, collaborations, and exciting plans for 2025!
by Paulien Wesselink on Jan 03, 2025
2024
2024 was a wild ride. It kicked off in January with a US adventure in Las Vegas, where we felt the love for O My Bag loud and clear. By summer, we were in full swing, hitting three US fairs—our staple New York, the new fave Vegas, and Atlanta (because why not?). Meanwhile, we kept our focus on Europe with a Belgium tour and summer stops in Berlin, Munich, Hamburg, and Copenhagen.
Las Vegas Market Fair
SHOPPE OBJECT in New York City
SEEK in Berlin
CIFF in Copenhagen
A standout moment was our first-ever collaboration with Sanne Vogel, who designed her favorite belt bag with us. We launched it on a sunny day in June, surrounded by her friends—a true highlight. Another unforgettable experience was hosting Shubham, our Indian brother and longtime collaborator, in Amsterdam. He joined the team for the summer, soaking up Dutch culture and traveling Europe—seeing it all through his eyes was magical.
We wrapped the year with a bang. Q4’s sales rush, planning for 2025, and a PR event in Antwerp to celebrate our color capsule kept us on our toes. The holiday break was well-earned for the team, who recharged before the madness of the new year. For me, the chaos didn’t stop—wrapping up the house, hosting Christmas, and preparing for this big move was nonstop. But as I sit on this plane, I can say it all came together.
Sanne's Belt Bag Launch in Amsterdam
Pop of Color Press Event in Antwerp
GOODBYE'S
The office send-off was unforgettable. My team’s surprise play—mostly poking fun at me—left me laughing and touched. I’ll miss the daily check-ins and the shared ambition that drives OMB forward. In the new year, I’ll swap the office buzz for new challenges. Will I embrace the freedom or feel adrift without the tribe? Time will tell.
2025
2025 is already bursting with plans: our new & improved B Corp rating, the launch of our second color collection, exciting new designs, US tours, collaborations, a digital product passport… I could go on, but where is the fun in revealing it all at once? OMB is hitting the ground running, and I’ll be cheering from afar and jumping in where I can.
And what will I be doing– and where will I be doing it?
I’ll be diving into Singapore’s market, exploring South Asia’s opportunities, and focusing more on product development (my favorite!).
Thank you for another trip around the sun, for supporting our brand, and for loving what we do. Here’s to 2025—new adventures, bold collaborations, and surprises you’ll love.
Let’s do this!
