Articles

Since 2023, O My Bag has partnered with Future Hope in Kolkata to support vulnerable children with education, safety, and opportunity. Our yearly contributions include strengthening primary schooling, funding 11 new computers for digital learning, and rebuilding the school’s kitchen, which now provides nutritious meals for over 400 children. Together, we’re helping Future Hope break the cycle of poverty and create lasting change.

In August, our founder returned to Kolkata — the birthplace of O My Bag — to reconnect with the people and purpose behind our bags. Together with our Production and Sustainability team and in-house Videographer, we visited trusted workshops, and shared heartfelt moments with partners like Future Hope, KMWSC, and the Dustbag Ladies. From hands-on sampling to new storytelling content, this journey honoured our roots and reaffirmed our commitment to ethical production and community impact. More than a design trip, it was a celebration of purpose, people, and the power of doing business for good.

Fashion’s future is here, and it’s traceable. With the launch of our Digital Product Passport (DPP), every O My Bag now comes with its own digital identity. By scanning the QR code on your bag, you can explore where it was made, what it’s made of, who made it, and the impact it has on the planet. We’re proud to be early adopters of DPPs, setting the standard for transparency in fashion before it becomes an industry requirement in 2027. In collaboration with Renoon, we’ve verified every sustainability claim and mapped our entire supply chain, so you get clear, honest...

2024 was a year of bold steps for O My Bag, with a rtarget-smashing B Corp score, sustainable innovations like MIRUM®, and greater social impact. Our 2024 Impact Report shares real numbers, inspiring stories, and a clear look at how we're shaping a more conscious fashion future.

Big news for our O My Bag family—our Georgia Uppeal Bag just made a stunning U.S. debut on The Drew Barrymore Show the #1 daytime talk show in the USA! Featured as one of Danny Seo’s favorite sustainable wellness must-haves, our chic and sustainable bag stole the spotlight. Drew loved it so much that she immediately put it on and started modelling it on set, showing off its effortless style and timeless appeal. Now that’s a fashion moment we’ll never forget!  View the feature here. This incredible feature is more than just a TV moment—it’s a game-changer for ethical fashion,...

This February, I had the opportunity to visit our partners in India for the first time, together with Roberta, our Product Development Specialist. It was an eye-opening experience to step away from my desk in Amsterdam and witness the difference we’re making through our social impact projects and to see the heart of our production in Kolkata. At O My Bag, our mission is about much more than crafting beautiful bags—we’re committed to creating lasting change. During our visit, we saw how our partnerships empower women, improve working conditions, and support the education of children. In this blog, I share...

Reflecting on O My Bag’s 2024 journey—global fairs, collaborations, and exciting plans for 2025!

We're excited to announce our latest collaboration with German sustainable clothing brand, LANIUS. We created an exclusive capsule collection with leather accessories in a beautiful Dark Olive color, perfect for the Fall season!

After extensive testing and experimenting behind the scenes, we’re delighted to add MIRUM® to our collection—the first plant-based leather alternative made from 100% natural materials.

Born from a shared love for bags and a passion for sustainability, actress and writer Sanne Vogel and O My Bag designed the the Sanne Belt Bag.

Drumroll please…. Our 2023 Sustainability Report is here. Committed to our (self-appointed) front-runner spot, each year at O My Bag we publish a Sustainability Report, celebrating our social and environmental achievements with maximum transparency. Navigating the ever-changing fashion industry can be a challenge, but it’s one we will always jump into head first.

We’re thrilled to announce our nomination for the DS Smith Sustainability Award at the Shopping Awards!

At O My Bag, sustainability is the foundation of every step we take. We strive to set an industry example - a company that lives and breathes sustainability, not because it sounds great, but because it’s part of who we are. Each year as a company we evaluate our carbon footprint, but we recognize as individuals we also create an impact on the environment. In an effort to prioritize individual emissions outside the workplace, we have introduced Sustainable Travel Benefits for the O My Bag team.

At O My Bag, our core values are reflected in every choice we make as a company. Creating fair job opportunities for both men and women, and facilitating new skills is an important part of this. That is why we’re excited to announce our Equal Opportunities partnership with Swayam and our producer Springfield.

Discover the standout moments that made 2023 a year to remember! From global travels to heartwarming connections, Paulien spills the beans on the highlights that shaped our journey and gives you a sneak peek into the exciting road ahead in 2024. Be inspired by the full Q&A!

Read all about our Second Chances program and what we are doing to get one step closer to a circular fashion future. Get a deeper understanding of our process of finding new homes for your pre-loved bags, avoiding wastage and repairing your bags to ensure all O My Bags are enjoyed for years to come.

From heartwarming encounters to eye-opening experiences, our trip to Kolkata was truly unforgettable. Visiting our producers, witnessing the production process firsthand, and fully connecting with our story in India made such a lasting impact on us, and now we want to share it with you. Join us on this journey and be a part of something extraordinary.

O My Bag's 2022 Sustainability Report— a year of growth and responsibility. Explore our ethical fashion story, where we confront challenges, celebrate milestones, and fuel positive shifts in the industry.

A Q&A with the O My Bag Moms about their favourite bags, favourite parenting tips and favourite things to do with their kids.

Who doesn’t love the sound of a good ol’ revolution? We certainly do when it comes to fashion! The Fashion Revolution is not just a movement but also a call to action for consumers, retailers, and all fashion companies. It's about making positive changes in the fashion industry and raising awareness of the importance of an ethical and transparent supply chain. This year's theme, Manifesto for a Fashion Revolution, reaffirms the vision for an eco-conscious, people-first global fashion industry.​

OMB celebrates International Women’s Day by advocating for greater transparency and accountability in the fashion industry. As a first step, we’re committed to empowering women at every stage in our own supply chain. And this time around, we’d like to share with you how our Woven Leather is impacting women in India.

Discover O My Bag's journey during 2022. Amid COVID-19, we expanded our team, bolstered personal development, and relocated to a new HQ in Amsterdam. Our sustainability focus led to CO2 reduction and advancements in our Indian factories, and we dedicated €37,000 to Giving Back projects.

Since 2021, we have sourced the recycled and organic cotton fabric for our signature striped lining from Dibella India. Since this lining is inside every O My Bag, we can safely say that cotton is our second most important material. Together with Dibella’s staff we visited all production steps of our cotton in the South of India, following the whole way from field to fabric.

Every year during Pride celebrations, we take a moment to reflect on how we can show up for the LGBTQIA+ community in a way that truly matters. Learn the story behind our rainbow webbing strap, our impactful collaboration with the Naz Foundation in India and our continued support for Pride in New Delhi and Amsterdam.